Shopping Cart
Your Cart is Empty
Quantity:
Subtotal
Taxes
Shipping
Total
There was an error with PayPalClick here to try again
CelebrateThank you for your business!You should be receiving an order confirmation from Paypal shortly.Exit Shopping Cart

LPM Virtual Services, LLC

Building Bridges & Forming Futures

LPM Lounge

LPM Lounge

What makes your business unique during Covid-19??

Posted on May 1, 2020 at 1:00 AM

WHY YOUR UNIQUE VALUE PROPOSITION MATTERS

In today’s hypercompetitive marketplace consumers have a lot of choices as to where they spend their money as well as instant access to online reviews and product information.

 

Whether you’re competing against big box retailers, Amazon, or other brick-and-mortar businesses in your area, your ability to uncover and articulate your unique value proposition will have a direct impact on your marketing campaigns, lead generation, and ability to grow your business.

 


 

STEP 1. ASK YOUR CUSTOMERS

When we work with clients we always start by pouring over customer feedback--a core part of our discovery process. We're looking for one of two things.

 

  •  ensure alignment between the company and the customer as it relates to value proposition
  •  uncover new areas of competitive advantage. We then distill all of the information down and share specific recommendations with their marketing team.

 

 

In cases where feedback is somewhat limited, we help to develop a process for soliciting input including organizing small focus groups, creating customer surveys, and conducting short phone interviews.

 

STEP 2. ASK YOUR EMPLOYEES

Although we often think of customers first, https://goo.gl/cVHptu" target="_blank">your employees should also have a seat at the table. They’re often the ones who are having the most face-to-face conversations with your customers and hearing what sets your business apart from others in your space.

 

Look for opportunities to gather structured feedback from your team.

 


 

STEP 3. RESEARCH YOUR COMPETITORS

Targeted competitor research can provide a treasure trove of information and give you an immediate sense of who and what you are up against. 

 

Compare your listings in organic search results. AdWords campaigns. Website copy. Brochures. Any information you can easily get your hands on can help paint a clearer picture of your competition through the eyes of a potential customer.

 

Ultimately if you look and sound like everyone else, your marketing campaigns aren’t going to be successful.

 

When you’re competing in an overly saturated online marketplace, you need to be able to answer the question “Why should a customer buy from your business?” What makes you different? In many cases these are questions small businesses aren’t always equipped to easily answer.

 

Spend time exploring possible areas where you could provide added value.Use guided questions to give a launching off point during a brainstorming session.  Then pull in examples from other online retailers in the space to provide tangible examples to show points of parity – an eye opening exercise for you.

 

STEP 4. ARTICULATING YOUR VALUE PROPOSITION

Once you’re able to identity the 3-5 key themes at the heart of your unique value proposition, you can leverage those insights to help shape your interactions with customers as well as your marketing message.

 

In most cases prospective customers won’t come out and directly ask “why should I buy from you?” but that doesn’t mean they’re not thinking it. Whether you decide to address the topic directly by including a specific “Why Choose Us” area on your website or intertwine your unique value proposition throughout your https://goo.gl/6fNoya" target="_blank">online and offline marketing campaigns, the key is to always have those themes top-of-mind during every customer touchpoint.

 

One point of clarification: a unique value proposition doesn’t mean you have to deliver something completely different from one of your competitors. You can just do it better. Customer service is a great example. Every business offers some https://goo.gl/cVHptu" target="_blank">level of customer service. That’s not unique. But what is unique is your ability to over deliver and turn a point of parity into a clear competitive advantage.

 

STEP 5. TEST

We can’t stress this step enough. With your unique value proposition identified, create a series of highly https://goo.gl/6fNoya" target="_blank">targeted marketing campaigns to see which selling features and messaging generate the best results. Similar to customer feedback mentioned earlier, this will also be crucial in helping you validate whether your points of differentiation are resonating with your target audience.

 

WHAT TO DO NEXT

Ask yourself what makes your business unique. If you can’t quickly and easily rattle off 3-5 (or as many as 7) traits, one of your competitors likely can and will.

Categories: Marketing Tips , Grow your business, Business Related

Post a Comment

Oops!

Oops, you forgot something.

Oops!

The words you entered did not match the given text. Please try again.

8966 Comments

Reply Jamesled
12:26 AM on May 25, 2022 
??????????? ?????????
url=https://kp-inform.ru/catalog/hdd_and_ssd/zhestkiy_disk_dell_
2tb_7_2k_6gb_s_3_5_sata_f3dd0/ says...

F3DD0
Reply bape
12:16 AM on May 25, 2022 
I am just writing to make you know what a beneficial encounter my friend's daughter encountered checking yuor web blog. She noticed lots of details, most notably what it is like to have an ideal coaching mindset to let other people quite simply comprehend various multifaceted topics. You truly did more than our own desires. Many thanks for producing such insightful, trustworthy, revealing and also fun thoughts on that topic to Evelyn.
bape
Reply Jerryfrets
11:34 PM on May 24, 2022 
????? ????? ??????? ????????????
url=https://777porno.top/ says...
????? 777
??????? ????? ?????????

???????? ????? ? ???????
url=https://777porno.top/search/%D0%97%D0%B0%D0%BF%D0%B8%D1%81%D
0%B8%20%D0%BF%D1%80%D0%B8%D0%B2%D0%B0%D1%82%D0%BE%D0%B2/ says...

sweet lexi ?????? ???????? ?????


url=http://go-under-record.pornoautor.com/site-announcements/118
6890/ovdpfxho?page=52#post-3801089 says...

????? ??????? ?????? ???????

url=https://www.miroiterie-duffault.com/livredor.php?msg=1 says...
????? ????? ???????? ???????

url=https://zenden-card.ru/#comment-5427 says...
??????? ????? ?? ??????? ???

url=https://foro.subtitulamos.tv/viewtopic.php?f=11&t=1781&p=181
47#p18147 says...

????? ???????? ??????? ?????????

url=http://consoladores.org/carissa-bolsillo-ano-masturbador/ says...
????? ??????? ???????? ??????

url=https://ewsg.webs.com/apps/guestbook/ says...
????? ?? ??????? hd

url=https://spinevision.net/hello-world/#comment-5426 says...
??????? ????? ?????? ??? ???????????

url=https://ardoraflamenca.com/blog/blog/the-impact-of-other-cul
tures-on-flamenco says...

????? ????? ??????? ????

url=https://www.kalimbachords.com/articles/tips/how-to-tune-a-ka
limba/#comment-1104 says...

????? ??????? ??????? ?????????

url=http://www.rankster.co.uk/what-is-a-phishing-scam?page=264#comment-15698 says...
??????? ?????? ?????

35b41bd
Reply Ronaldooxymn
11:24 PM on May 24, 2022 
b says...
Konnichiwa



url=http://sprawkaonline.24med.space/product/zakazat-meditsinsku
iu-spravku-026u/ says...

?????? ??????? ??????????? ? ?????
??????????? ??????? ??? ????? ?????? ? ??????



url=http://msk495.24med.space/product/gotovaya-spravka-dlya-sore
vnovanii/ says...

[img]https://i.ibb.co/2K08PvD/27.jpg
[/url]


??????????? ??????? 989-?. ?????????? ??????? ? ??????????????? ????? ??? ?????? ? ????? – ? ??????? ????????? ??? ????????? ? ??????????? ?????? ?? ??????????. ???? ???????? ?????????? – ?? ???????????? ?????? ?? ?????? ??????????, ??????? ?? ?????????? ? ?????????? ??????????. ?? ???????? ? ????????? ???????????????? ??????? ?????? ???? ???????? ????????????? ?????????? ????? ?????? ??????? ? ???????????? ???????? ? ????? ?????? ??????. ???????? ??????? ????? ??????, ???????? ????? ??? ?????? ??????????? ?????? ?????????, ? ?????? ???????? ???????? ????? ??? ? ????.


???? ?? ????: http://moscow.24med.space/shop/
Reply ProxyServer87
9:45 PM on May 24, 2022 
Its Wonderful service if you are looking for
url=http://ojijew.proxylist911.top/ says...
proxy ukraine buy
find here http://oxufovubih.proxylist911.top/ wecyhpz
Reply AshGeart
9:42 PM on May 24, 2022 
url=https://zoloft.boutique/ says...
zoloft price
Reply Scottephep
4:49 PM on May 24, 2022 
????? ?????? ?? ???????
url=https://sisi-pisi.vip/ says...
????? ???? ????


???????? ????? ?? ?????
url=https://sisi-pisi.vip/search/%D0%A1%D0%BE%D0%BB%D0%BE/ says...
????? ?????? ???? ????
????? ?????? ? ?????

url=https://6255.teacup.com/tejimadness/bbs/index/detail/comm_id
/2766 says...

???? ????? ?????? ??????

url=http://magnitogorsk.bizru.org/yula-43#reviews says...
????? ???? ??

url=https://boysgames.fun/cunt-empire/#comment-1537 says...
??????? ?????????? ????? ????? ??????

url=https://spacamping.de/de/gutscheine/gutscheine.php?wFormStat
us=failed&wafid=8d842e37dfec8339#wFormErrorMessages says...

????? ???? ? ?????

url=http://www.natuurlijkgemaakt.nl/hallo-wereld/#comment-26230 says...
?????? ???????? ?????

url=https://whey.az/product/on-bcaa-5000-powder-345-g/#comment-45417 says...
??????? ???????? ????? ? ??????? ????????

url=http://amurproftur.ru/kitaj/product/view/44/141/ says...
????? ???? ??????? ???? ???????

url=http://xn--um-mw2d1rese37uzpc.kwankae.com/viewthread.php?tid
=31196&extra= says...

???????? ????? ???? ????

url=https://www.vanish.com.my/tip-exchange/ says...
???????? ???????? ????? ??

url=https://ninoyumi.com/post-82/#comment-2307 says...
????? 90 ??????

88e25a6
Reply MatthewBroom
3:23 PM on May 24, 2022 
????? ???? ??????? https://wsexp.xyz/ ??????? ????? ?????????

??? ???????? ?????
url=https://wsexp.xyz/search/%D0%9C%D0%B8%D0%BD%D0%B5%D1%82/ says...
?????????? ??????? ????? ????? ? ???????????? ??????


url=http://66.135.4.138/hasil-togel/data-result.php says...
????? ???????? ???????

url=https://andreajalves.com/formula-negocio-online-funciona/#comment-78116 says...
??????? ????? ?????? ?????????

url=https://suda-hos.jp/pages/13/b_id=35/r_id=1/fid=50bf0f2f8af9
083e8e79662396ff0eef says...

????? ?????? ??????? ????????

url=https://otk-cleaning.ru/inwidget/index.php says...
???????? ????? ???????

url=http://bbk.ecl.free.fr/tuita/guestbook/guestbook.php#m8593 says...
????? ?????? ?????? ??????

url=http://zdvsbnrb.pornoautor.com/site-announcements/1122524/ho
t-teen-pics?page=58#post-3814449 says...

??????? ????? ??????

url=https://www.banglastory.in/ma-er-voda-chodar-paribarik-bangl
a-choti-kahini/#comment-700 says...

??? ????? ????????

url=https://americawave.com/best-surfboard-racks/#comment-9937 says...
????? ?????? ?????? ??????

url=https://respublika-khakasiya.ru/kalashnik-grigory-fedorovich
/comment-page-1/#comment-4755 says...

?????????? ????? ???? ???????

url=https://cr8.site/1919-nebybizenrysek-devuh-43.html?posted=1#post220439 says...
?????????? ??????? ?????

2dde58f
Reply Frankstoize
2:03 PM on May 24, 2022 
??????, +
_________________
?±?©?‚?µ?»???µ ?????‹?? ?°???‚?????°?‚?‚?°???‹?? ?°?›?‹???‹?· ???????°???‹?· -
URL=https://kz.bkinfo434.online/1360.html says...
???°?·?????? ?????“?‹?? ?›?±???°???‹
- ?±???????? 1xbet
Reply Shawnbor
12:32 PM on May 24, 2022 
???? ????? ??????? ?? ??????? https://gubashlep.club/ ????? ????????????? ? ????? ?? ????????

????? ? ?????????? ?????????
url=https://gubashlep.club/search/%D0%9D%D0%B0%20%D0%A2%D0%B5%D0
%BB%D0%B5%D1%84%D0%BE%D0%BD/ says...

??????? ??????? ????? ????????? ? ??? ???????????


url=http://genericretina.webpin.com/?gb=1#top says...
??????? ????? ??

url=https://ebpersonalfitness.com/hello-world/#comment-27420 says...
???? ????? ??????? ?????? ?? ???????

url=https://malinyman.blogg.se/2012/october/spontant-och-sant.ht
ml says...

??????? ????????? ????? ?????? ?? ???????

url=http://torrent-stalker.org/viewtopic.php?p=110355#110355 says...
??????? ????? ?????? ?? ?????? ????????

url=http://sasuanime.webpin.com/?gb=1#top says...
????? ???? ?? ??????? ?????? ?? ???????

url=http://discuss.dongascience.com/5; says...
????? ?????????? ???????

url=http://www.plastova-okna.vybere.cz/oknoplastik/?insert=ok says...
??????? ????? ????? ?? ???????

url=http://cgi4.osk.3web.ne.jp/%7Edor/board.cgi says...
??k

url=http://jl.kaoyanzhi.net/forum.php?mod=viewthread&tid=36766&e
xtra= says...

????? ????? ?? ???????

url=https://q8mazad.com/vb/showthread.php?p=4139850#post4139850 says...
????? ????? ????? ?????? ?? ???????

e58f4_9
Reply WimGeart
9:36 AM on May 24, 2022 
url=https://amoxicillin.directory/ says...
clarithromycin amoxicillin
Reply Katherine
9:25 AM on May 24, 2022 
??? ?????? ??????? 2020 ???? ?????? ??????????? ? ??????? ?????? ?????????? ?????
Reply Josezins
5:48 AM on May 24, 2022 
Bitcoin Mixer anonymous Bitcoin Mixer (Tumbler) BTC Mix / BTC Mix (onion)


Certainly you start a bitcoin above, we be afflicted with to resist here as a replacement on 1 confirmation from the bitcoin network to certain the bitcoins clear. This regularly takes virginal a not immeasurable minutes and then the exegesis doggedness send you fantastic coins to your billfold(s) specified. In search squandering reclusiveness and the paranoid users, we do suggest invoice of exchange a higher tarrying ci-devant to the start of the bitcoin blend. The turn convenience bounciness looks is the most recommended, which Bitcoins deflected be randomly deposited to your supplied BTC dosh addresses between 5 minutes and up to 6 hours. A albatross ago start a bitcoin coalesce up vanguard bed and wake up to untested latest coins in your wallet.
Reply Donovanplerm
4:03 AM on May 24, 2022 
????? ??????? ??????? ?????? https://pornoeb.vip/ ???????? ????? ??????

???? ????? ???????? ?????? ?????? ?????

???????? ????? ??? ???????????
??????? ?????? ???????? ?????
????? ????? ??????? ???????? ?????
?????????? ????? ?????? ???
???????? ????? 18
????? ????? ???????? ????
??????? ????? ? ????????
????? ???? ?????? ????
???????? ????? ?????
??????? ??????? ????? ?????
58f1_03
Reply LisaGeart
2:46 AM on May 24, 2022 
zoloft without script canada
Reply Antoniopsg
2:37 AM on May 24, 2022 
? ?????????????? ???????????? ?????????? ??????????? ??????? ???????? ???????????? ????? ???????. ??? ???????????? ?????, ??? ??????????? ?????, ??????? ????? ? ???????-??????????????? ??????????, ??????????, ??????? ???????, ???? ? ?????????? ??????????. ??? ???????????? ????? ?????????? ?????? ?????? ??????? ???? ?????????.
????? ?????? ?????????? ???, ??? ???? ??? ????? ????????? ?????, ??? ???? ?????????????? ?????????. ?????? ????????? ?????? ???????? ???????? ???? ?????? ?????, ?? ???? ???? ? ?????? ????? ????? ???????? ??? ????????????? ? ?????? ?????.
??????????? http://fontania.top
? ???????? ?????????? ?????? ?????????? ??????? ????????????? , ? ????? ?????????????? ???????: ? ????? ??????????, ???????? ??????????????, ???????? ?????????????. ? ??? ?? ?????? ???????? ????????????? ?????? ??????? ??? ????? ??? ???????? ?? ????????????? ??????????????? ? ???????????????? ??????????. ???? ?????? ??????? ?????????????? ????????????? ?????? ?? ?????????? , ? ????? ????????? ?????.
??? ?????? ?? ?????????????? ? ????????????? ???????? -
????????????? ???????? ??? ????
????????????? ????????? ????????
????? ?????? ????
????????????? ? ????????????? ????????
????? ??????
????????????? ??????? ????
????? ?????? ??????
????????????? ??????????? ???????
????????????? ???????? ??? ????
?????????????? ? ????????????? ????????
?????? ?????????? ??????
????????????? ? ????????????? ????????
????????????? ?????? ? ????????
?????????????? ?????? ???????
????????????? ??????? ????
?????????????? ? ????????????? ????????
????????????? ??????? ????????
????? ??????
?????????????? ?????? ???????
????????? ????????????? ???????
????????????? ????????? ????????
??????? ?????????????
????????????? ??????????? ???????
????? ??????
????????????? ?????? ? ????????
????????????? ???????? ??? ????
????????????? ??????? ????
?????????? ??????? ????
????? ??????
????? ?????? ????
Reply golden goose sneakers
12:42 AM on May 24, 2022 
I precisely wanted to say thanks once again. I am not sure the things I would have accomplished in the absence of the type of advice contributed by you over this subject matter. Completely was an absolute scary matter in my view, nevertheless discovering your expert tactic you solved that forced me to leap for fulfillment. Extremely happy for the advice as well as believe you are aware of a powerful job you happen to be doing educating other individuals via your website. I am certain you've never got to know all of us.
golden goose sneakers http://www.goldengooses.us
Reply pg 1
12:42 AM on May 24, 2022 
I intended to write you this little bit of note to be able to say thanks the moment again for your pleasing tips you've shared on this website. It was open-handed of people like you in giving freely precisely what most of us could have marketed for an e book to earn some dough for their own end, certainly seeing that you could have done it if you considered necessary. Those guidelines in addition acted as the great way to be aware that most people have the identical eagerness similar to my own to learn more with regard to this problem. Certainly there are thousands of more pleasant periods ahead for folks who read through your blog post.
pg 1 http://www.paulgeorge.us.com
Reply jordans shoes
12:42 AM on May 24, 2022 
I together with my guys happened to be looking at the nice information and facts on your web page and so unexpectedly I got a horrible feeling I had not expressed respect to the site owner for those techniques. These young boys are already for that reason happy to read through them and have now seriously been loving those things. Appreciation for being considerably kind as well as for making a decision on certain incredible ideas most people are really eager to be aware of. My very own honest regret for not saying thanks to sooner.
jordans shoes http://www.jordansshoes.us.org